Xooxia Development

KGen :: Firefox Add-ons

This is a great add-on for firefox/flock that I’ve been using that allows me to see the keyword density of a web page. It works in the sidebar of the browser. You basically click the ‘Scan it!’ button and the extension will scan the contents of the page and rank the keywords used on that page by how many times they repeat and will weight the relevance of that keyword on the page. You can also see how many of the keywords are sandwiched in <strong></strong>, <hx></hx>, <title></title>, etc tags.

As a developer, this helps me to pinpoint areas for improvement on my pages. I don’t directly control the content on most of the sites I develop, so this way I can at least determine where I can get the most bang for the buck as far as which keywords to use. It also will allow me to go back to my clients and show them how they can change their copywriting to further benefit their site.

Any ideas on other tools to help with SEO, let me know!

Blogged with Flock

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This is a great resource to show your clients when they ask for a new website or a revamped website. Many times, clients will just say that they want to be in the “top 10″ of the search engines. As a developer, you can do many things to help a site achieve higher search engine ranking. However, unless you also generate the content for a site, you really are limited to what you can do to really achieve those top spots. Below is a video of Stephanie Leffler, Senior VP of Network Solutions talking about some basic tips to get listed highly in the SERPs. She explains how content is the king in placements. Getting your clients to maintain a blog or write individual articles regarding their products is a tedious task. However, it’s essential to good Search Engine Rankings. Take a look at the video!

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Creating a site map for a site is a very useful addition for your visitors. Users will get to see a hierarchical structure of your site at a quick glance and can then visit pages more easily. They’re also very useful for opening all of your links to search engines. The problem with site maps is they’re hard to navigate if your site has many, many pages. However, allowing users to see a collapsed version and be able to expand sections as needed could help them navigate without becoming overwhelmed.

XooMapper v1.2

XooMapper v1.2 is a small script I’ve developed to help create an expandable site map. Read the rest of this entry »

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When writing web content, use the ‘Inverted Pyramid’ technique

There is a profound difference in the way content is written for the web versus content written in papers and research. Web users have become accustomed to scanning through content and if not quickly becoming satisfied with the information, they click elsewhere. Therefore, it is extremely important to employ the ‘Inverted Pyramid’ technique when writing content for the web.

What is the ‘Inverted Pyramid’ and how is it different from the traditional style of writing you learned as a student?

In traditional writing, you start laying a foundation at the beginning of the writing. You then provide details and explanations and then eventually grow to the conclusion of the paper. The ‘inverted pyramid’ technique, as used most commonly by journalists, is simply providing Read the rest of this entry »

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My primary inspiration to develop this quick little tutorial is to aid the members of the College in creating content for the website that is keyword rich. However, this should be useful to anyone that is just beginning with Search Engine Optimization and keyword research. I’ve chosen to use the FAQ format with this tutorial as it is the quickest way to be sure I’ve answered questions that I’ve received regarding writing content for search engine optimization. Read the rest of this entry »

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