Xooxia Development

When writing web content, use the ‘Inverted Pyramid’ technique

There is a profound difference in the way content is written for the web versus content written in papers and research. Web users have become accustomed to scanning through content and if not quickly becoming satisfied with the information, they click elsewhere. Therefore, it is extremely important to employ the ‘Inverted Pyramid’ technique when writing content for the web.

What is the ‘Inverted Pyramid’ and how is it different from the traditional style of writing you learned as a student?

In traditional writing, you start laying a foundation at the beginning of the writing. You then provide details and explanations and then eventually grow to the conclusion of the paper. The ‘inverted pyramid’ technique, as used most commonly by journalists, is simply providing Read the rest of this entry »

Bookmark: